Images are the most effective way to convey your product or service. Magazine quality images are critically important, especially in today’s hyper-competitive marketplace. Authentic images for your website and social media campaigns that present your service or product in its best light will go a long way in inspiring on-line shoppers to learn more.
A point of interest photograph, or POI photograph, is an image of a specific location or product that showcases you and your business. Images of your work, decor, inventory, storefront, merchandise, or restaurant dishes.
The method I use for each POI is called HDR or High-Dynamic-Range imagery. HDR is a post-processing technique that requires a series of photographs of identical shots taken at different levels of exposure. Once the images have been blended through a process called “tone mapping,” they produce a greater dynamic range of luminosity than is possible using standard digital imaging.
Whether I am capturing images for website and social media campaigns for a world-renowned fine art gallery, museum, apartment complex or a local salon my method and goal is the same. To produce and develop high-quality images that stand out online or in print.
Below are a few of my favorite.