Raleigh Diamond Project Overview

Create 3 promotional videos and a minimum of 20 magazine quality images for Raleigh Diamond.

Primary focus will be on the large inventory and variety of fine jewelry available at Raleigh Diamond.

The model will present an engaging, enthusiastic attitude. Excited about the options available, the one-on-one interaction and personal care demonstrated by each staff person. In a natural and relaxed real-life environment.

Product and décor photos are not enough to gain the trust and business of today’s consumer.

Lifestyle photographs and videos add a human connection and context to your marketing. Our priority is to create a personal touch and mindset, that looks fun and inviting.

Where the viewer say’s “I want to shop at Raleigh Diamond!”

Typical Lifestyle image

Lauren Cockrell

Learn more about Lauren Cockrell


Video 1 – To be used as a website header

45 to 60 seconds long
16 to 25 video clips – 2 to 6 seconds long
Short clips with quick, smooth transitions
Happy engaging smiles throughout
Demonstrating personal 1 on 1 care from Raleigh Diamond Staff

Potential Scenes

  1. Logo open – 4 seconds
  2. Model walking into store captured from behind – Vastness of selection
  3. Quick video down isle one
  4. Quick video down isle two
  5. Necklace showcase
  6. Trying necklace on – Someone placing necklace on
  7. Engagement ring showcase
  8. Designing a ring
  9. Time with Bench Jeweler
  10. Slip on a ring
  11. Watch showcase
  12. Trying a watch on
  13. Walking out of store with bag(s)
  14. The whole team walks into last scene – 4 seconds
  15. Ending logo – 6 seconds

A similar style header video is linked below. Similar in pace and transitions.


Video 2 – Urban Glitz – website – social media – Instagram – Facebook

Up to 60 seconds long
Informational video
10 -12 still images
Model putting on /wearing various jewelry
Upbeat music
Sliding/rotating text. product descriptions
Contact info
Raleigh Diamond logo
Website address

Potential Scenes model trying on,

  1. Earrings
  2. Necklaces
  3. Rings
  4. Watch
  5. Bracelets

Similar Style video. Similar
in pace and glitz transitions.


Video 3 – For social media – Instagram – Facebook.

60 – 90 Seconds
10 to 15 scenes – Scenes slightly slower/longer
Happy engaging smile throughout
Personal 1 on 1 service
Background music
Sliding/rotating text
Contact info
Raleigh Diamond logo
Website address

  1. Logo open – 4 seconds
  2. Walking in from behind – Vastness of selection
  3. Quick video moving down isle one
  4. Quick video moving down isle two
  5. Necklace showcase
  6. Trying necklace on – Someone placing necklace on
  7. Engagement ring showcase
  8. Designing a ring
  9. Time with Bench Jeweler
  10. Slip on a ring
  11. Watch showcase
  12. Trying a watch on
  13. Walking out of store with bag(s)
  14. The whole team walks into last scene
  15. Ending logo – 6 seconds

Similar style videos with informational
sliding text and graphics.

Beaufort Historic Site

Promotional Video

See more promotional videos!


Still images – 20 still image.  Ideal for website – social media – print

Magazine quality
Lifestyle type images
Various activities within the store
Trying on and wearing assortment of jewelry
Interaction with Raleigh Diamond personnel

Similar Lifestyle images
with jewelry focus.

See more lifestyle images!


Deliverables will be available for review throughout the editing process. Estimated time to completion is 3 weeks from date of shoot.

Deliverables will not be branded by photographer / videographer.

Raleigh Diamond is given ownership to use video and still images at their discretion.

George Randy Bass retains rights to use video and still images for promotional marketing.

Header Video – up to 60 seconds
Urban Glitz Video – up to 60 seconds
Informational Video – up to 90 seconds
Magazine Quality images (20)

Printable version

Call or email with questions or comments.

Randy
919-554-9851

info@georgerandybass.com